Hey, I’m Naz.
I am a content strategist, copywriter, and advocate for freedom.
Career
My journey in advertising began in an intro to digital media course, where my professor noticed my doodling and encouraged me to pursue art. Being steered toward advertising, I enrolled in the Ad/PR program. Over the years, I honed my writing and critical thinking skills through feedback and challenges of industry experts.
I had the honor of being the art director for the Harlem 2032 initiative, a campaign that continues to this day. Currently, my work with the Sudanese Resistance Front (SuRF) is as copywriter and art director for political education campaigns. My goal is to become a creative director, leading successful campaigns and helping others thrive. I also plan to return to my City College roots to pursue a Master’s in Branding and Integrated Communications.
Marketing Campaigns
Community Initiative
Creating awareness and generating engagement among students and community members through the Harlem 2032 Initiative. Highlighting the exciting work which takes place in our greater Harlem community
Ad Budgeting Plan
Creating a strategic ad budget for Pret A Manger to boost visibility and engagement through cost-effective marketing, targeted campaigns, and the Pret Perks reward program to attract and retain customers.
Social Media Strategy
Developing a social media strategy for Dettol’s U.S. entry, showcasing its trusted legacy in hygiene with practical cleaning tips and solutions. Focused on building brand awareness and trust through targeted campaigns and localized messaging.
Copywriting
An anti-imperialist organization dedicated to actualizing the demands of the Sudanese revolution: freedom, justice, and peace. We stand in solidarity with the Sudanese people's struggle against foreign exploitation.
EDUCATION
Advertising & Public Relations
Psychology
Bachelors in
Associates in
City College of New York
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City College of New York
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City College of New York
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City College of New York 〰️ City College of New York 〰️ City College of New York 〰️
Advertising Copywriting, Advertising Management, Advertising Planning, Corporate Communications, Market Research, Public Relations Writing, Social Media Strategies
See the ads
as they are.
Extracting Art from the Campaigns!
Explore a collection of the ads and logos I’ve designed through my campaigns. From bold visuals to engaging messaging, each one reflects the creativity and strategy behind my work. Take a look and see how these ideas have come to life across different platforms.